1927 – Milwaukee’s Oriental Theater Opens

The Oriental Theatre, a movie palace lavishly decorated in East Indian themes, opened in Milwaukee July 2, 1927, one of a chain of theaters built by Tom and John Saxe. Operating solely as a movie theater until 1972, it served as a venue for live performances in the 1970’s and 80’s but now shows only films. It hosts the longest running film engagement, having shown the “Rocky Horror Picture Show” as a midnight film since January 1978. [Source: ]