1961 – First Oktoberfest Held in La Crosse

On this date the first Wisconsin Oktoberfest celebration was held in La Crosse. In early 1960, civic leaders agreed that the city needed a community-wide activity. La Crosse had been without such an event since the in early 1920s. Community leaders decided upon an Oktoberfest celebration. Parades, pageantry, royalty, brew, bratwurst, and entertainment characterize the event. [Source: ]